Guy Primus is co-founder and Chief Executive Officer of The Virtual Reality Company (VRC), a market leader in the production and distribution of cinematic Virtual Reality and Augmented Reality content. Guy’s co-founders in VRC include two-time Oscar winner Robert Stromberg, who directed Disney’s Maleficent, and Chris Edwards, the CEO of previsualization studio The Third Floor.
Prior to co-founding VRC, Guy was Chief Operating Officer at Overbrook Entertainment, the film and television production company founded by actor Will Smith and producer James Lassiter. Before joining Overbrook, Guy served as director of digital media at Starbucks Entertainment, group product marketing manager at Microsoft’s MSN Entertainment, and as vice president of strategy & planning at Blue Flame, the marketing and advertising agency founded by Sean “Diddy” Combs.
Guy is chairman emeritus of the advisory board of Georgia Tech’s top-ranked School of Industrial and Systems Engineering and is a member of the Georgia Tech Advisory Board. Guy is also a member of the board of trustees of Southern California Public Radio, Park Century School and The VR Society, and is a voting member of the Academy of Television Arts and Sciences (The Emmys).
Guy earned his bachelor’s and master’s degrees in industrial engineering from Georgia Tech and his MBA from Harvard Business School. Guy, his wife, Heather, their son, Grant, and their daughter, Clarke, reside in the Beachwood Canyon area of Los Angeles.